SparkEye

Physical play. Digital impact.

.the product

SparkEye detection layer tracking a thrown object’s position on a large play surface in the studio.

Most brand activations ask people to tap, scan, pose or watch. SparkEye gives them something far more active to do - a kick, throw, roll, slide or strike becomes an instant game event.

what it is

SparkEye is our proprietary physical-to-digital detection platform - fast, reactive and proven. The same detection layer works behind a screen or inside fabricated targets, with beam-break sensors feeding live scoring and animation to a display above. Every interaction becomes live gameplay:

Hits & missesTarget scoringMoving challengesCombo streaksTeam scoresPrize revealsLeaderboardsShareable results

off-the-shelf, not bespoke

SparkEye isn’t a one-off build - it’s a fully developed platform you licence at an accessible cost. All the hard engineering is done; the creative layer is what changes for your brand.

Player throwing a can at the Pepsi Max Flavour Hit SparkEye wall.

SparkEye isn’t a single game - it’s a reusable detection layer for physical play, whether that's a screen, a projection surface or a fabricated wall of targets. The tech stays the same; only the creative layer changes.

One platform becomes any of these, without reinventing the tech each time:

Football challengeTravel gameSampling mechanicOrder rushFitness testFestival experience

If you can imagine the gameplay, we can build it on SparkEye.

.ways to play

Play style	Physical action	Activation feel
SHOOT	Kick or strike a ball	Sport, skill, accuracy, fan-zone spectacle
THROW	Toss soft branded props	Sampling, FMCG, playful public engagement
LOB	Arc objects into zones	QSR, comedy, accessible play
ROLL	Bowl objects down lanes	Travel, family, lower-intensity games
SLIDE	Send pucks towards gates	Strategy, precision, pub-game formats
STRIKE	Hit foam balls with a bat or paddle	Fitness, energy, performance
BOUNCE	Rebound objects into targets	Music, festivals, trick-shot play
RELAY	Complete sequences as a team	Dwell time, group competition

.built around the brand

Object

A football, or any safe foam prop.

Action

Kick, throw, lob, roll, slide, strike or bounce.

Game logic

Accuracy, speed, rhythm, sequence, defence, combo or prize reveal.

Brand world

Sport, drink, food, travel, telco, fitness, music or retail.

Output

Score, leaderboard, voucher, prize, QR journey, social card or campaign data.

.in action

Player taking a shot at the JD World Cup Target Challenge physical target wall. — 01 Sport - JD World Cup Target Challenge - a fabricated wall with beam-break sensors hidden behind each hole, lit in sequence to guide the shot while a screen above tracks score and progress. Tactile, premium and built for queues.

Player throwing a bakery prop at the Greggs Rush Hour SparkEye wall. — 02 FMCG / QSR - Greggs, Rush Hour - lob bakery props at the screen to beat the clock on each order, chasing combo multipliers as the queue builds behind you. British, funny and instantly recognisable.

.licensing

Scalable by ambition. Licence the format that fits the moment - every tier runs on the same proven SparkEye platform.

Lite

A focused single-game wall with local scoring and simple branded visuals. Best for pop-ups, retail, sampling and trade shows.

Campaign

A bespoke game world with QR journey, prize mechanic, leaderboard, social output and data capture. Best for agency-led campaigns and product launches.

Permanent

A fixed, always-on installation engineered for durability and continuous public use, with multiplayer and live leaderboard as standard. Best for family entertainment centres, leisure venues and visitor attractions.

.see also

.say hello

Got an idea? Let’s bring it to life with SCREENplay, MOTIONplay or SMARTplay.

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