SCREENplay

SCREENplay enables a wide range of interactive moments: tap-and-swipe games, product finders, prize reveals, quizzes, custom photo moments and dynamic story timelines. Each experience is built to feel immediate and instinctive, whether it’s powering a standalone kiosk, a touchscreen wall or a fully branded digital hub at an event.

We take SCREENplay projects from first concepts through to full deployment - designing the interaction, crafting the UI, building the experience and installing hardware on-site. Our approach blends playful ideas with robust engineering, ensuring every activation feels polished, reliable and effortless to use.

It’s the same philosophy behind our work for major brands. For Adidas’ Stadium Adidas fan zone, we helped transform a 300 m² waterfront space into an interactive playground, using touchscreen moments to guide visitors through AR photo booths, hologram content and behind-the-scenes stories. For Uber Eats x Australia Zoo, our interactive 3D map extended a national campaign by giving families something to explore, tap and discover across mobile and TV. And for YCK Laneways, our web-based interactive map turned a busy Sydney precinct into a gamified discovery trail, driving real-world foot traffic through digital touchpoints.

Every SCREENplay activation is supported end-to-end: hardware sourcing, installation, device management, content updates, data capture and integration back into analytics and CRM. From the first idea to the final touch interaction, our goal is simple - create intuitive, memorable moments that spark engagement and deliver measurable value.