SMARTplay
AI-Powered Personalisation
Adaptive, data-driven AI activations that respond intelligently to each person, creating moments that feel personal and unforgettable. Sensors, facial recognition, beacons and machine-learning models deliver real-time, hyper-personalised content.
Built for moments where personalisation matters - when a brand needs to speak to individuals, not crowds. An AI avatar that remembers what you like, a booth that reshapes to your taste, an AR moment that follows your behaviour.
Facial recognition, depth mapping, sentiment analysis, machine-learning models, dynamic projection and AR generate content that shifts instantly based on the user - engineered for intelligence, intuition and seamless real-time response.
SMARTplay unlocks relevance - the kind that happens when technology pays attention. AI-generated characters, adaptive advisors and personalised AR make every visitor feel seen and understood.
A vibrant AI host greets visitors, remembers preferences and guides them through ingredients, ethics and product rituals - education turned into personalised storytelling.
Real-time analysis of posture, motion and intent recommends the ideal gear and generates personalised training insights through dynamic AI media.
A hyper-real volumetric Erling Haaland responded naturally to fans inside a holobox - selfies delivered straight to their phone by QR code.
Personalised avatar cards double as WebAR triggers, revealing a 3D world starring the visitor’s own AI-generated gaming avatar.
When technology adapts, people engage. SMARTplay creates moments crafted for the individual - more memorable, more emotional, far more effective than one-size-fits-all.
A vibrant cartoon-style AI guide delivering personalised product stories the Lush way.
An AI photo booth that transforms visitors into Pixar-style characters alongside the new Micra.