MOTIONplay
Movement-Driven Experiences
Immersive, motion-reactive activations that pull people in, boost dwell time and create moments audiences actively engage with. Sensors, body-tracking, projection and full-immersion VR/AR turn every movement into part of the experience.
MOTIONplay turns audiences from observers into participants - stepping into a projected world, triggering content with a gesture, or competing through full-body tracking. The kind of moments people replay, share and remember.
Depth cameras, infrared tracking, custom projection, responsive lighting, haptics, motion platforms and full-immersion VR combine into installations that react instantly to the body - engineered for responsiveness, reliability and real audiences.
MOTIONplay unlocks engagement that happens when people feel physically part of the story - full-body tracking, motion platforms and immersive VR turning movement into connection.
A tactile Comfort Pod led into a 3D endless-runner controlled by jumping, dodging and lane-switching - high dwell time, repeat plays and product trial woven into the flow.
Riders Up 2.0 rebuilt a beloved exhibit into a five-player, motion-platform race on lifelike horses spanning eras of Derby history - built for daily use and long-term durability.
VR, full-body presence and live biometric monitoring combined into a simulation convincing enough to trigger real physiological stress responses.
Fans took a full-speed VR hot lap of Mount Panorama - spatial audio, cockpit vibration and a branded garage environment before the headset even went on.
MOTIONplay turns any space into a reactive environment - and audiences into active participants in the story.
Full-motion VR simulation for Disney+ Limitless - full-body tracking, drone-scanned city and live biometrics to push Chris Hemsworth to the edge.
Multiplayer motion-platform racing game for the Kentucky Derby Museum - lifelike mounts, era-based tracks and accessibility-first design.
Full-throttle VR hot-lap for Red Bull Ampol Racing - hyper-real Bathurst build with cockpit vibration, spatial audio and nationwide deployment.
Motion-tracked endless-runner game and modular Comfort Pod for ASICS - digital play meets real-world product trial in a UK-wide activation.