MOTIONplay

Every MOTIONplay experience blends precise sensing with cinematic output. We combine depth cameras, infrared tracking, custom projection, responsive lighting, haptics, motion platforms and full-immersion VR to create installations that react instantly to the body. From large-format games to intimate VR moments, our systems are engineered for responsiveness, reliability and real-world audiences.

MOTIONplay experiences unlock a deeper kind of engagement - the type that happens when people feel physically part of the world a brand is creating. Across touring activations, permanent installations and high-profile events, we’ve used full-body tracking, motion platforms and immersive VR to turn movement into story, and story into connection.

In ASICS’ nationwide “Feel the Comfort” tour, we transformed a brand message into a fully interactive journey. Visitors explored a tactile Comfort Pod before stepping into a 3D endless-runner game controlled entirely through jumping, dodging and lane-switching - a motion-driven experience that matched the energy of the footwear itself. The result was a crowd magnet: high dwell time, repeat plays and direct product trial woven seamlessly into the flow.

For the Kentucky Derby Museum, motion became a time machine. Riders Up 2.0 rebuilt a beloved exhibit into a five-player, motion-platform race where visitors physically mounted lifelike horses and competed across eras of Derby history. Powered by D-Box systems and a custom Unity build, the installation became a centrepiece attraction engineered for daily use, accessibility and long-term durability.

On the other end of the spectrum, Limitless with Chris Hemsworth demonstrated motion at its most psychological. By pairing VR with full-body presence and live biometric monitoring, we built a simulation so convincing it triggered real physiological stress responses - a powerful example of how deep immersion can drive narrative impact.

And with Red Bull Ampol Racing, movement became pure adrenaline. Fans stepped into a VR cockpit and experienced a full-speed hot lap of Mount Panorama, complete with spatial audio, cockpit vibration and a branded garage environment that framed the experience before the headset even went on.

Across every project, the principle remains the same: when people move, they feel. MOTIONplay harnesses that instinct to create bold, high-energy activations that turn any space into a dynamic, reactive environment - and turn audiences into active participants in the brand story.