your creative tech partner delivering play by motion

.playbook

Visitor in a soundcore activation creating their own soundscape on a touchscreen.

Tap. Swipe. Engage.→

SCREENplay

Player inside a neon, motion-reactive floor game.

Movement-Driven Experiences→

MOTIONplay

AI-Powered Personalisation→

SMARTplay

.about

Spark is a creative technology studio designing digital play for the real world.

We concept, create and deploy bespoke interactive experiences for agencies and global brands - blending modern design, creative thinking and emerging technology to spark moments people remember.

get in touch →

.insights

The New Rules of Engagement: A 2026 Strategy Guide for Activation campaigns

Projection-mapped neon trainer glowing in the dark.

Why Projection Mapping Is the Hottest Trend in Experiential Marketing Right Now

In-store reserve pick-up experience with digital lockers.

Phygital Retail: Why Stores Are Becoming Experiences

.three ways to play

Tap. Swipe. Engage.

Touch-driven activations for trade shows, retail and fan zones.

Movement-Driven Experiences

Full-body movement that turns any space into part of the story.

AI-Powered Personalisation

AI-personalised moments that adapt to every visitor in real time.

.say hello

Got an idea? Let’s bring it to life with SCREENplay, MOTIONplay or SMARTplay.

get in touch →